March Madness: Iowa vs. South Carolina breaks more TV viewership records
The Iowa vs. South Carolina NCAA Tournament championship reached historic TV viewership levels.
Sunday's game on both ABC and ESPN was the most-watched women's college basketball game since 1992, according to Nielsen. The game averaged 18.7 million viewers and peaked at 24 million.
South Carolina beat Iowa, 87-75, to capture the national title. The viewership numbers are up 89% over last year's title game, in which LSU beat Iowa, and up 285% over the 2022 championship. It was the most-watched men's or women's basketball game — college or professional — since 2019.
Iowa's games vs. Connecticut (Final Four) and LSU (Elite Eight) also set viewership records. The win over UConn averaged 14.2 million viewers on ESPN. Iowa's victory over LSU in the Elite Eight was watched by 12.3 million people.
Hawkeyes in the NCAA Tournament
ROUND ONE
- March Madness: Highlights and photos from Iowa's win over Holy Cross
- Clark, Iowa claim another record with most-viewed first-round game in women's NCAA tourney history
ROUND OF 32
- Hawkeyes survive to top West Virginia, 64-54
- March Madness: Highlights and photos from Iowa-West Virginia
- Iowa women set another NCAA Tournament viewer record
SWEET 16
- Hawkeyes have no problem with Colorado, set up rematch vs. LSU
- March Madness: Highlights and photos from Iowa-Colorado in the Sweet 16
ELITE EIGHT
- Clark leads Iowa back to Final Four, scoring 41 points in win over LSU
- March Madness: Highlights and photos from Iowa-LSU in the Elite Eight
- All eyes on the Hawkeyes: Iowa-LSU is most-watched women's basketball game ever
FINAL FOUR
- Lisa Bluder, Hawkeyes meet with media ahead of Final Four game vs. UConn
- Hawkeye Nation: Most states pulling for Iowa in Final Four
- 2024 NCAA Women's Basketball Final Four sees drastic increase in ticket sales as fans make plans
- Iowa survives Final Four thriller vs. UConn to advance to national title game
- March Madness: Highlights and photos from Iowa-UConn in the Final Four
- Controversial foul: Late whistle on UConn's Edwards helps send Iowa to the title game
CHAMPIONSHIP GAME
- Recap: South Carolina tops Iowa to end Caitlin Clark's magical Hawkeye career
- South Carolina finishes off unbeaten season by beating Iowa 87-75
- Caitlin Clark set out to turn Iowa into a winner. She redefined women's college hoops along the way
- Iowa fans return home after national championship game in Cleveland
- Final AP Top 25 poll has Iowa No. 2 behind unbeaten South Carolina