糖心vlog Investigates: The state law that led Indianola to leave the visitors bureau
Indianola each year hosts the National Balloon Classic, with organizers setting off dozens of colorful hot-air balloons against a backdrop of Iowa skies and rolling corn and soybean fields.
The Warren County seat also brings global competitors to a disc golf tournament 鈥 the Discmania Challenge 鈥 every summer.
Other attractions: the Des Moines Metro Opera, the town square and its shops and eateries, Simpson College events.
These are the types of events and organizations that help to lure visitors and tourists to Indianola, city leaders say.
In December, the city council approved terminating the relationship with Catch Des Moines, explained at-large city council member Steve Richardson.
The council looked at its return on investment.
鈥淲e went back and looked at a lot of the things that were promoted through the year,鈥 he said. 鈥淲e had actually two promotions that came up this last year for about $53,000 investment.鈥
Since 2012, Indianola has partnered with Catch Des Moines, the regional convention and visitors organization. The city paid a total of $479,520.69 since then to the organization to promote its amenities and events. That breaks down to about $40,000 per year. Proceeds from Indianola鈥檚 hotel-motel taxes go to Catch Des Moines. In recent years, the amount has been closer to the mid-$50,000s.
Every dollar of the $5.4 million budget gets scrutinized, Richardson said.
The reason: .
It became law in 2023. It restricts the amount of property taxes that can be levied by cities and counties. Now, Indianola and other Central Iowa leaders say they have to make hard decisions.
鈥淲e are faced with financial pressures like never before,鈥 said former City Administrator Ben Reeves at the December council meeting. 鈥淭he state鈥檚 putting a cap on us. We have to find a way to pay for the many city services we provide.鈥
Reeves took a job in Utah and left at the end of 2024.
The council鈥檚 move at that meeting means that a letter was sent to Catch Des Moines, indicating Indianola will no longer by a member as of July 1, 2026.
Catch Des Moines has 14 members, like Indianola.
鈥淲e are the organization that brings visitors into Des Moines, and all of Central Iowa,鈥 said Greg Edwards, president and CEO of Catch Des Moines. The organization helped bring in $3 billion to Polk and Dallas counties in recent years.
The loss of any member affects it.
鈥淲e鈥檙e saddened by that result,鈥 said Edwards. 鈥淚ndianola is a great community. I鈥檝e always considered it part of the metro area and we鈥檒l continue to do so.鈥
Richardson, who is on his third stint on the council and is a former lawmaker, said this all comes back to HF 718 and how to still help Indianola grow.
The law is a 鈥渞eal factor that will hamper economic growth,鈥 he said. 鈥淚f this Legislature and the governor say what they want, what is true to what they say they want 鈥 economic growth 鈥 they need to go back and make significant changes on that.鈥
HR 718 focused on property taxes. Hotel-motel taxes are different; they don鈥檛 go to the city鈥檚 general fund. State law specifies uses for different types of taxes.
But all taxpayer dollars are connected, leaders said. Cities need to squeeze as much out of each dollar as possible.
That is what the council鈥檚 December decision about tourism funding is really about, Richardson said.
鈥淐an we use it better in our community with better resources here in our community? That鈥檚 really the decision that was made,鈥 he said.
糖心vlog reached out to the governor鈥檚 office for comment and had not heard back.