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The Trump automotive tariffs' effects on Iowa dealers and customers

The Trump automotive tariffs' effects on Iowa dealers and customers
IN YOUR FULL STORM TEAM EIGHT FORECAST. THANKS, ANNE. WELL, IF YOU ARE IN THE MARKET FOR A NEW CAR, YOU COULD SOON PAY A LOT MORE. A 25% TARIFF ON AUTO IMPORTS BEGINS NEXT WEEK. THE WHITE HOUSE SAYS THE TAX WILL BRING IN $100 BILLION EACH YEAR, WHILE PUSHING AUTOMAKERS TO BUILD CARS IN THE U.S., BUT IT COULD HURT COMPANIES ALREADY MAKING CARS HERE IF THEY IMPORT PARTS. SOME ECONOMISTS SAY THE AVERAGE IMPORTED VEHICLE WILL COST AN ADDITIONAL $12,000. vlog’S BEAU BOWMAN HAS SPENT THE DAY FIGURING OUT WHAT THIS COULD MEAN AT THE LOCAL LEVEL. HE JOINS US NOW FROM A CAR DEALERSHIP IN CLIVE. HI BO. YEAH, JODI LAURA, THE IMPORTANT THING YOU NEED TO PAY ATTENTION TO HERE IS ANY OF THESE CARS THAT YOU SEE ON THE LOT RIGHT NOW HERE AT WILLIS AUTOMOTIVE IN CLIVE. THOSE WON’T BE IMPACTED. IT’S ANY NEW CARS OR NEW CAR PARTS THAT COULD COME OVER THAT COULD COST A LOT MORE. WE REPRESENT EIGHT MANUFACTURERS FROM ALL OVER THE WORLD, AND IT MEANS A LITTLE SOMETHING DIFFERENT FOR EACH ONE. FOR JASON WILLIS, CEO OF WILLIS AUTOMOTIVE, THE TRUMP ADMINISTRATION’S NEW 25% TARIFF ON FOREIGN VEHICLES AND PARTS LEAVES THEM IN A BIT OF UNCERTAINTY. SO NOW WE’RE A LITTLE BIT IN THE WAITING PROCESS, WAITING TO HEAR BACK FROM EACH MANUFACTURER ON HOW THEY’RE GOING TO HANDLE THE TARIFF. THE NEW LEVIES COULD ADD THOUSANDS OF DOLLARS TO THE PRICE OF THE AVERAGE VEHICLE. TARIFFS ARE A TRICKY BUSINESS. IT’S THE TOPIC OF DISCUSSION IN MATTHEW MITCHELL’S INTERNATIONAL BUSINESS CLASSROOM AT DRAKE UNIVERSITY. YES, IT’S A TARIFF. IT’S A TAX ON FOREIGN COMPANIES. BUT IT’S FELT BY DOMESTIC CONSUMERS. THEY’RE DISCUSSING BOTH THE SHORT AND LONG TERM EFFECTS, MITCHELL SAYS THE TYPICAL GOAL WITH SIMILAR TARIFFS IS TO PRIORITIZE U.S. BASED MANUFACTURING. THAT’S THE WHOLE PURPOSE. THE RATIONALE BEHIND THIS POLICY IS TO TO PUT AMERICA FIRST, TO PRIVILEGE U.S. MANUFACTURING AND TO BRING SOME OF THAT MANUFACTURING BACK TO THE UNITED STATES. THE TARIFFS AFFECT MORE THAN JUST THE OBVIOUS FOREIGN COMPANIES. DOMESTIC CAR MANUFACTURERS LIKE FORD, CHRYSLER AND GM IMPORT PARTS FROM ACROSS U.S. BORDERS, SOME OF WHICH COULD BE SUBJECT TO THE 25% TARIFF. VEHICLES PRODUCED UNDER THE UNITED STATES-MEXICO-CANADA AGREEMENT WILL RECEIVE SPECIAL CONSIDERATIONS, ACCORDING TO THE WHITE HOUSE. SOME PARTS COULD GO UP IN THE NEXT COUPLE OF DAYS FOR DEALERSHIPS LIKE WILLIS. THE EFFECT ON IOWA CUSTOMERS WILL BE DETERMINED BASED ON HOW COMPANIES RESPOND. SOME MANUFACTURERS HAVE ALREADY ANNOUNCED THAT THEY’RE GOING TO HOLD PRICES. SOME ARE WAITING TO SEE WHAT HAPPENS. SO WITH EIGHT BRANDS, WE’RE STILL WAITING THROUGH IT ALL TO SEE WHAT EXACTLY THE STORY THE STORY IS NOW ABOUT 50% OF THE CARS SOLD IN THE UNITED STATES ARE MANUFACTURED WITHIN THE COUNTRY. AMONG IMPORTS, ABOUT HALF COME FROM MEXICO, CANADA, JAPAN, SOUTH KOREA AND GERMANY. WE’RE LIVE IN DES MO
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The Trump automotive tariffs' effects on Iowa dealers and customers
The Trump administration's newly announced 25% tariff on foreign vehicles and parts is creating uncertainty for local dealerships and consumers alike. While cars already on dealership lots won't be affected, the cost of new imports and their components could rise significantly.Jason Willis, CEO of Willis Automotive, expressed the challenges his dealership faces as they await guidance from manufacturers."We represent eight manufacturers from all over the world, and it means a little different for each one," Willis said. "So now we're in a little bit of a waiting process waiting to hear back from each manufacturer on how they're going to handle the tariff."The tariffs, which aim to prioritize U.S. manufacturing, could add thousands of dollars to the price of an average vehicle. Matthew Mitchell, an international business professor at Drake University, explained the broader implications."Yes, it's a tariff, it's tax on foreign companies, but it's felt by domestic consumers," Mitchell said.He noted that the policy's long-term intent is to "put America first, to privilege U.S. manufacturing, and to bring some of that manufacturing back to the United States."The impact of the tariffs extends beyond foreign automakers. Domestic manufacturers like Ford, Chrysler, and GM also import parts from abroad, some of which could be subject to the 25% tariff. However, vehicles produced under the United States-Mexico-Canada Agreement will receive special considerations, according to the White House.Willis highlighted the varying responses from manufacturers."Some manufacturers have already announced they're going to hold prices; some are waiting to see what happens. So with eight brands, we're still wading through it all to see exactly what the story is," he said.Currently, about 50% of cars sold in the U.S. are manufactured domestically. Among imports, roughly half come from Mexico and Canada, with the remainder originating from countries like Japan, South Korea, and Germany. The full impact of the tariffs on Iowa consumers will depend on how manufacturers and dealerships navigate these changes in the coming weeks.» Subscribe to vlog's YouTube page» Download the free vlog app to get updates on the go: Apple | Google Play

The Trump administration's newly announced 25% tariff on foreign vehicles and parts is creating uncertainty for local dealerships and consumers alike.

While cars already on dealership lots won't be affected, the cost of new imports and their components could rise significantly.

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Jason Willis, CEO of Willis Automotive, expressed the challenges his dealership faces as they await guidance from manufacturers.

"We represent eight manufacturers from all over the world, and it means a little different for each one," Willis said. "So now we're in a little bit of a waiting process waiting to hear back from each manufacturer on how they're going to handle the tariff."

The tariffs, which aim to prioritize U.S. manufacturing, could add thousands of dollars to the price of an average vehicle.

Matthew Mitchell, an international business professor at Drake University, explained the broader implications.

"Yes, it's a tariff, it's tax on foreign companies, but it's felt by domestic consumers," Mitchell said.

He noted that the policy's long-term intent is to "put America first, to privilege U.S. manufacturing, and to bring some of that manufacturing back to the United States."

The impact of the tariffs extends beyond foreign automakers. Domestic manufacturers like Ford, Chrysler, and GM also import parts from abroad, some of which could be subject to the 25% tariff. However, vehicles produced under the United States-Mexico-Canada Agreement will receive special considerations, according to the White House.

Willis highlighted the varying responses from manufacturers.

"Some manufacturers have already announced they're going to hold prices; some are waiting to see what happens. So with eight brands, we're still wading through it all to see exactly what the story is," he said.

Currently, about 50% of cars sold in the U.S. are manufactured domestically. Among imports, roughly half come from Mexico and Canada, with the remainder originating from countries like Japan, South Korea, and Germany. The full impact of the tariffs on Iowa consumers will depend on how manufacturers and dealerships navigate these changes in the coming weeks.

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