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TO PASS IN THE NEXT FEW WEEKS. CAITLIN CLARK AND THE IOWA WOMEN ARE GETTING READY TO START THEIR ROAD TO THE FINAL FOUR. THE HAWKEYES PLAY THE HOLY CROSS CRUSADERS TOMORROW AT CARVER. HAWKEYE TIP OFF IS AT TWO. AND AS WE ALL KNOW, CLARK’S IMPACT GOES FAR BEYOND THE COURT. IT SURE DOES. IT ALSO BOILS DOWN TO DOLLARS AND CENTS. WHAT IS HE DOING? CASEY CERES MARCUS MCINTOSH IS LIVE AT KOHL’S COMMONS IN DOWNTOWN DES MOINES, AND HE TAKES A LOOK AT THE CAITLIN CLARK EFFECT AND IS CLEARLY SHOWING US SOME MOVES. MARCUS. I AM CAITLIN CLARK. HAD A BIG EFFECT WHERE KOHL’S COMMONS DOWNTOWN. IT’S KIND OF A PLACE WHERE PEOPLE ANNUALLY COME DOWN AND THEY CAN WATCH THE NCAA TOURNAMENT INSIDE A WHITE TENT BEHIND ME, BUT THEY CAN ALSO GET ON THE COURT AND SHOW THEIR MOVES. I CLEARED THE COURT WITH MY HESITATION, BUT WATCH THIS. BUT YOU KNOW, CAITLIN CLARK’S KNEE EVALUATION IS MULTI-MILLION DOLLARS. BUT YOU KNOW WHAT? HER IMPACT ON THE AREA IS STRAIGHT CASH. WATCH THIS. CAITLIN CLARK, DON’T SHOW THAT. IOWA HAWKEYE BASKETBALL CONSENSUS ALL-AMERICAN CAITLIN CLARK DRAINS THREES WITH EASE ON THE BASKETBALL COURT, LEADING THE CHARGE FOR HER SQUAD IN ITS QUEST TO RETURN TO THE FINAL FOUR. OFF THE COURT, HER IMPACT IS A SHOT IN THE ARM FOR THE STATE’S ECONOMY DUE TO CLARK’S NAME, IMAGE, AND LIKENESS DEALS. REAGAN IN DES MOINES EAST VILLAGE CAN’T SELL CLARKE T SHIRTS OR JERSEYS. THEY CAN SELL CLARKE ADJACENT ITEMS LIKE THIS. WE ALL KNOW WHO THE GOAT REFERS TO, SO AS LONG AS IT DOESN’T HAVE HER NAME, AN IMAGE OF HER, OR ANYTHING LIKE HER, THEN WE ARE ABLE TO DO IT. PART OF THE CLARK EFFECT AT REAGAN. THEY CAN’T BUY A CLARK T SHIRT, BUT ONCE PEOPLE GET IN THE STORE, THEY’RE OFTEN WILLING TO SPEND MONEY ON HER TEAMMATES. HAWKEYE FANS ARE VERY FERVENT FANS, SO NO MATTER WHAT, THEY WANT TO SUPPORT THE TEAM, ESPECIALLY WOMEN’S BASKETBALL. REAGAN IS JUST ONE STORE. THE CAITLIN CLARK EFFECT CAN BE DESCRIBED AS A STATEWIDE AND EVEN A NATIONWIDE PHENOMENON. THERE’S HUGE ECONOMIC IMPACT NOT ONLY FOR OUR STATE AND OUR REGION AND THINGS LIKE THAT, BUT FOR ALL OF THESE OTHER UNIVERSITIES AND PROPERTIES WHERE SHE’S PLAYING. THE CLARK EFFECT IS APPARENTLY NOT JUST AN ECONOMIC ENHANCEMENT. IT ALSO HAS AN INTANGIBLE EFFECT. NOW, THE YOUNG PEOPLE ARE MOVING HERE. IT’S BECAUSE OF PEOPLE LIKE CAITLIN CLARK. IT’S IT’S BECAUSE OF THE THE JOB OPPORTUNITIES HERE. WE’VE TURNED THIS PLACE INTO A COOL PLACE TO LIVE. I’VE. GREG EDWARDS, CEO OF CATCH DES MOINES, SAYS THE CAITLIN CLARK EFFECT WAS IN FULL EFFECT LAST NIGHT AT WELLS FARGO ARENA BECAUSE TIM MCGRAW, DURING HIS CONCERT, WORE A CAITLIN CLARK T SHIRT. AND I KIND OF HURT MY ARM ON THAT. SO I’M PROBABLY GOING TO GO INTO ON THE 21 DAY DISABLED LIST. BUT IN THE MEANTIME, IT’S GOING TO BE A LOT OF FUN WATCHING HER PLAY TOMORROW. AND YOU GUYS DON’T KNOW THIS, BUT THE IOWA WOLVES HAVE CALLED. THEY WANT ME TO SUIT UP THE NEXT GAME, BUT WE’LL GET INTO THAT A LITTLE BIT LATER. UNTIL THEN, I’M MARK, WHAT’S SO FUNNY? I’M MARCUS MCINTOSH, LIVE IN DOWNTOWN DES MOINES. ����vlog EIGHT NEWS, IOWA’S NEWS LEADER. MY HESITATION DRIBBLE. MARCUS, WE THINK YOU SHOULD KEEP YOUR DAY JOB. WE THINK DEFINITELY