Starbucks knows customers can't get enough of its coffee, and its milkin' it for all it's worth. No pun intended.According to The Associated Press, the coffee company announced Thursday that it will increase the price of a regular drip coffee by 10 cents to 20 cents starting this week in most U.S. stores. For example, a small (also known as a tall) cup of brewed coffee will sell for $1.95 to $2.15 in a majority of locations. The report did not specify which ones.The news may be an upset for aficionados of a regular cup of joe, but it won't affect customers who like other kinds of coffee. AP reports that Starbucks said the prices on lattes and iced coffees in most stores will remain unchanged.This isn't the first time Starbucks has increased its prices. In September, certain menu items were raised 10 percent, including some espresso drinks, brewed coffee, bacon gouda breakfast sandwiches and cookies. Depending on the area, the increases ranged from 10 to 30 cents.When asked what is the reason behind the most recent increase, a Starbucks spokesperson told Today that the decision was made on a "product-by-product and market-by-market basis.”Spokeswoman Sanja Gould also told USA Today that the change is "on par with the industry practices and is in line with food-away-from-home inflation, which is 2.2 to 2.4 percent.""Evaluating prices periodically allows us to balance the need to run our business profitably, while continuing to provide value to our loyal customers and to attract new customers," she added. "This price adjustment was not related to last week’s store closures and trainings."The closures Gould mentioned are related to the coffee chain's recent racial discrimination controversy, in which two black men were wrongfully arrested at a Philadelphia store. As a result of the incident, Starbucks was forced to do major damage control, issuing an apology and announcing its plans to temporarily shut down its U.S. stores in May to conduct racial-bias training.On Thursday, some customers were quick to bring back attention to the company's controversy after hearing about Starbuck's recent price increase. Others were simply just not too happy about it.
Starbucks knows customers can't get enough of its coffee, and its milkin' it for all it's worth. No pun intended.
According to , the coffee company announced Thursday that it will increase the price of a regular drip coffee by 10 cents to 20 cents starting this week in most U.S. stores. For example, a small (also known as a tall) cup of brewed coffee will sell for $1.95 to $2.15 in a majority of locations. The report did not specify which ones.
The news may be an upset for aficionados of a regular cup of joe, but it won't affect customers who like other kinds of coffee. AP reports that Starbucks said the prices on lattes and iced coffees in most stores will remain unchanged.
This isn't the first time Starbucks has increased its prices. In September, 10 percent, including some espresso drinks, brewed coffee, bacon gouda breakfast sandwiches and cookies. Depending on the area, the increases ranged from 10 to 30 cents.
When asked what is the reason behind the most recent increase, a Starbucks spokesperson told that the decision was made on a "product-by-product and market-by-market basis.”
Spokeswoman Sanja Gould also told that the change is "on par with the industry practices and is in line with food-away-from-home inflation, which is 2.2 to 2.4 percent."
"Evaluating prices periodically allows us to balance the need to run our business profitably, while continuing to provide value to our loyal customers and to attract new customers," she added. "This price adjustment was not related to last week’s store closures and trainings."
The closures Gould mentioned are related to the coffee chain's recent , in which two black men were wrongfully arrested at a Philadelphia store. As a result of the incident, Starbucks was forced to do major damage control, issuing an apology and announcing its plans to temporarily shut down its U.S. stores in May to .
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On Thursday, some customers were quick to bring back attention to the company's controversy after hearing about Starbuck's recent price increase. Others were simply just not too happy about it.
This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.
This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.
This content is imported from Twitter.
You may be able to find the same content in another format, or you may be able to find more information, at their web site.
