Snapchat more popular than Facebook, Instagram among students
High school and college students use Snapchat more than any other social network, according to a survey
High school and college students use Snapchat more than any other social network, according to a survey
High school and college students use Snapchat more than any other social network, according to a survey
Snapchat is the most popular social media platform among high school and college students, and 78 percent use the image and text messenger app daily, according to an online survey conducted by Success Communications Group
Ninety-five percent of students have Snapchat, Instagram and Facebook accounts, but 88 percent report using Snapchat and Instagram more often than Facebook. Only 66.6 percent of students use Twitter, and fewer than 50 percent use it on a regular basis.
The Parsippany, New Jersey-based public relations firm surveyed 333 college and high school students, and 78 percent confessed to logging into Snapchat at least once per day. Fifty-one percent of students use it more than 11 times per day.
"Students – mostly GenZ – are spending about 11 hours per day in front of up to five different screens. So it should be of no surprise that they are not married to just one platform," said SCG Public Relations EVP Michael Cherenson.
Most students use Snapchat to keep in touch with friends (89.5 percent) and to share videos or images (56.8 percent).
"More than half of Snapchat users say they would feel disconnected from friends if not for Snapchat, which speaks volumes about the relationship students have with the platform and their peer networks," Cherenson said.
Students also report using the app to consume news or viral content from sources like Buzzfeed and Cosmopolitan.