vlog

Skip to content
NOWCAST vlog News
Watch on Demand
Advertisement

Netflix subscribers are costing Netflix millions. Here's why

Netflix losing millions because of popular sharing habit

Netflix subscribers are costing Netflix millions. Here's why

Netflix losing millions because of popular sharing habit

Advertisement
Netflix subscribers are costing Netflix millions. Here's why

Netflix losing millions because of popular sharing habit

Piracy of TV and film on the internet is suddenly coming under much more scrutiny, with companies like Netflix announcing they'll be making it harder for users to share accounts. You probably don't look at it this way, but using your friend, partners', parents' or roommates' Netflix account is sort of piracy, and according to a new study, it's a practice that's costing the streaming service $192 million a month. The study by Cordcutting.com says that Netflix is the service that users sponge off other people for the longest, with an average span of 26 months. That's compared to 16 months for Amazon Prime and 11 months for Hulu. It's mostly kids using their parents' log-in details — a solid 48 percent of all Netflix sharers — as well as some 14 percent using their siblings' accounts. The study says that millennials are the most likely demographic to be sharing Netflix accounts — 18.1 percent of those who use the service are on another person's account — compared to 10.9 percent of baby boomers and 8.9 percent of Generation Xers. The boomers are the biggest group sharing Amazon Prime. Nearly 20 percent of boomers on Prime are sharing with another user, compared to 17.7 percent of millennials and 12.7 percent of Gen Xers.Though streaming services like Netflix allow "profiles" on their services, meaning multiple users are permitted to use the account they've been cracking down on the number of profiles permitted and how many people can be watching content at any given time.The sharing, or what some consider to be "piracy," becomes an issue when multiple people use the same profile at once. One person could technically share their profile with multiple people, as a sneaky way to bypass Netflix's profile limit.So while Netflix users are technically still allowed to still use their ex-boyfriend's Netflix account, it does mean a loss for the company.

Piracy of TV and film on the internet is suddenly coming under much more scrutiny, with companies like Netflix announcing they'll be making it harder for users to share accounts.

You probably don't look at it this way, but using your friend, partners', parents' or roommates' Netflix account is sort of piracy, and , it's a practice that's costing the streaming service $192 million a month.

Advertisement

Related Content

The study by Cordcutting.com says that Netflix is the service that users sponge off other people for the longest, with an average span of 26 months. That's compared to 16 months for Amazon Prime and 11 months for Hulu. It's mostly kids using their parents' log-in details — a solid 48 percent of all Netflix sharers — as well as some 14 percent using their siblings' accounts.

The study says that millennials are the most likely demographic to be sharing Netflix accounts — 18.1 percent of those who use the service are on another person's account — compared to 10.9 percent of baby boomers and 8.9 percent of Generation Xers. The boomers are the biggest group sharing Amazon Prime. Nearly 20 percent of boomers on Prime are sharing with another user, compared to 17.7 percent of millennials and 12.7 percent of Gen Xers.

Though streaming services like Netflix allow "profiles" on their services, meaning multiple users are permitted to use the account they've been cracking down on the number of profiles permitted and how many people can be watching content at any given time.

The sharing, or what some consider to be "piracy," becomes an issue when multiple people use the same profile at once. One person could technically share their profile with multiple people, as a sneaky way to bypass Netflix's profile limit.

So while Netflix users are technically still allowed to still use their ex-boyfriend's Netflix account, it does mean a loss for the company.