Lay's is releasing 8 new chip flavors inspired by hometown favorites

Two words: Fried pickles

Two words: Fried pickles

billy is biting into the world's hottest tortilla chips as he bites into it, he releases capsaicin, the chemical that makes chili peppers spicy when capsaicin touches his tongue, It excites the pain receptors in his mouth. These receptors are normally triggered in response to heat. This is why we describe the spice of chili peppers as hot. The more cap space and we eat, the more those receptors are excited, the more pain we feel, it's like sticking our hands closer and closer to a fire. And pataki's Carolina reaper madness is one very hot tortilla chips sold only one chip at a time. It is coated with not one but two of the hottest peppers on earth. The boot Galatea or ghost pepper and the Carolina reaper. This should be torture. Billy is clearly in pain but we didn't bully billy into doing this, he volunteered. It's not not for the faint of heart paul Rosen, a professor of psychology at the University of pennsylvania has a theory as to why some of us like chili peppers, he calls it benign masochism or glad to be sad. It's a kind of pleasure that comes from an hedonic reversal, the conversion of an initially negative experience into a positive one. Rosin says it's also why we like sad music, scary movies and roller coasters. Benign masochism seems to be unique to humans, Other mammals mice squirrels and dogs will eat chili peppers in a pinch but they don't seem to seek them out or enjoy them. It could be that humans are weird or it could just be that chili peppers are delicious

Lay's is releasing 8 new chip flavors inspired by hometown favorites

Two words: Fried pickles

Lay's has a history of releasing out-there potato chip flavors, like Crispy Taco and Southern Gravy & Biscuits , as part of its Do Us a Flavor contest. Now the company is upping the ante with Lay’s Tastes Of America. The chip line, which has eight different flavors, is inspired by regional specialties from across the United States. And according to an announcement from Lay's, this is the largest number of new flavors the brand has ever introduced at once. Here's what you can expect: Cajun Spice Inspired by the flavors of the Gulf Coast, these chips contain garlic, paprika, onion and oregano. Chesapeake Bay Crab SpiceInspired by crab shacks along the Mid-Atlantic, these chips feature crab spice seasoning. Chile con QuesoInspired by the Tex-Mex flavors of the Southwest U.S., these chips include cheddar queso and a dash of paprika.Deep Dish PizzaInspired by a pizza recipe made famous by Chicago chain Giordano’s, these chips feature Parmesan and Romano cheese.Fried Pickles With RanchAnother Midwest favorite, these chips are inspired by the fried pickles at state fairs and feature ranch and sour cream flavors. New England Lobster RollInspired by the lobster shacks of the Northeast, you'll feel like you're in Boston eating fresh lobster on a buttered roll. These chips contain sour cream, butter, onion powder and bell pepper, among other flavors.Pimento CheeseSoutherners know all about that pimento cheese. These chips feature sharp cheddar and a hint of cayenne pepper. Sweet Thai ChiliInspired by the food trucks that are massively popular across the Pacific Northwest, these chips taste like Thai sweet chili sauce with a hint of paprika.Starting on July 30, each of the eight flavors will be available in their home markets until Sept. 23. If you're itching for a taste of another region's chips, you can order a bag or a variety pack on the Lay's website. You can also order a customized hat or T-shirt. And according to People, Lay’s is also bringing back some old favorites, like Wavy West Coast Truffle Fries, Ketchup and Wavy Fried Green Tomato, but only for a limited time. Check out the science behind the world's spiciest chip in the related video above.

Lay's has a history of releasing out-there potato chip flavors, like and , as part of its . Now the company is upping the ante with .

The chip line, which has eight different flavors, is inspired by regional specialties from across the United States. And , this is the largest number of new flavors the brand has ever introduced at once. Here's what you can expect:

Cajun Spice

Lay's

Inspired by the flavors of the Gulf Coast, these chips contain garlic, paprika, onion and oregano.

Chesapeake Bay Crab Spice

Lay's

Inspired by crab shacks along the Mid-Atlantic, these chips feature crab spice seasoning.

Chile con Queso

Lay's

Inspired by the Tex-Mex flavors of the Southwest U.S., these chips include cheddar queso and a dash of paprika.

Deep Dish Pizza

Lay's

Inspired by a pizza recipe made famous by Chicago chain Giordano’s, these chips feature Parmesan and Romano cheese.

Fried Pickles With Ranch

Lay's

Another Midwest favorite, these chips are inspired by the fried pickles at state fairs and feature ranch and sour cream flavors.

New England Lobster Roll

Lay's

Inspired by the lobster shacks of the Northeast, you'll feel like you're in Boston eating fresh lobster on a buttered roll. These chips contain sour cream, butter, onion powder and bell pepper, among other flavors.

Pimento Cheese

Lay's

Southerners know all about that pimento cheese. These chips feature sharp cheddar and a hint of cayenne pepper.

Sweet Thai Chili

Lay's

Inspired by the food trucks that are massively popular across the Pacific Northwest, these chips taste like Thai sweet chili sauce with a hint of paprika.

Starting on July 30, each of the eight flavors will be available in their home markets until Sept. 23. If you're itching for a taste of another region's chips, you can order a bag or a variety pack on the Lay's . You can also order a customized hat or T-shirt.

And according to , Lay’s is also bringing back some old favorites, like Wavy West Coast Truffle Fries, Ketchup and Wavy Fried Green Tomato, but only for a limited time.

Check out the science behind the world's spiciest chip in the related video above.

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Lay's is releasing 8 new chip flavors inspired by hometown favorites