Hasbro wants to turn your old toys into playgrounds

Do you have boxes of old toys collecting dust in your basement?Hasbro rolled out a program earlier this week that will turn used, unwanted toys into "new materials and products including play spaces, flower pots, and park benches." The 94-year-old toy company partnered with recycling company Terracycle, which was founded in 2001 and is headquartered in Trenton, New Jersey.“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” said Hasbro President John Frascotti. “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”Consumers can enroll in the pilot program here. Once registered, they can request a free shipping label to mail their unwanted toys.The program launched in the U.S. on Monday. If successful, it will expand worldwide.The largest toy maker in the world owns the "Mr. Potato Head," "Transformers," "Play-Doh," "Sesame Street" and "My Little Pony" franchises. Last year, it pulled in $5.21 billion in revenue. Hasbro took third place in Newsweek's 2017 Green Rankings, which analyzes the "environmental performance" of the 500 largest publicly traded companies in the U.S.

PAWTUCKET, RI —

Do you have boxes of old toys collecting dust in your basement?

Hasbro rolled out a program earlier this week that will turn used, unwanted toys into "new materials and products including play spaces, flower pots, and park benches."

The 94-year-old toy company partnered with , which was founded in 2001 and is headquartered in Trenton, New Jersey.

“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” . “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

Consumers can enroll in the . Once registered, they can request a free shipping label to mail their unwanted toys.

The program launched in the U.S. on Monday. If successful, it will expand worldwide.

The largest the "Mr. Potato Head," "Transformers," "Play-Doh," "Sesame Street" and "My Little Pony" franchises. Last year, it pulled in .

Hasbro took in Newsweek's 2017 Green Rankings, which analyzes the "environmental performance" of the 500 largest publicly traded companies in the U.S.

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