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it's just our world is changing and females feel more empowered and want to make their own mark, entrepreneurship can be a key to women. Women achieving that balance in their lives. It is just a lot of hard work and dedication, I mean I haven't known a vacation since since its inception, um and that's okay with me because this is life, okay, this is not just some cute little app where you know, you can come collaborate because women support women when we started to show results, then I think people were like, okay, I think I see this potential app as a tool that can help me grow in. Omaha Nebraska Carina glover created her headquarters a platform to help women entrepreneurs secure brand partnerships. You don't see a lot of women within the tech space, not as many as you should, it's very male dominated and you see even less minority women within the tech space at a time when thousands of businesses closed permanently due to the pandemic lover was also unsure about her business, All of these big partnerships that we had lined up for events actually happening in person across the country all disappeared within a matter of a week despite the challenges, glover found that this digital connection turned out to be just what many people needed, seeing this as an opportunity where like you were already two steps ahead with having this platform. So the whole concept is how do I make it easier for women to secure the partnerships that's going to help take their business to the next level and if they have collaborations available, how can we make it easier for them to find the perfect partner for what they need. The her headquarters app connected a nail salon owner in Houston to a skincare business in san Francisco. Those two businesses came together and created limited edition spotted kids sold them on their websites and they found each other on her headquarters and that was a way for both of them to make money, still grow their business and be profitable in the middle of a pandemic Glover says the service has users in 50 us cities and a wait list of women internationally. The app was also imperative to helping the business thrive, but other businesses had to pivot during the pandemic. According to a survey by Main Street America. Out of every 2000 small businesses, 53% closed at some point during the pandemic, a mother daughter duo turned the obstacle of the pandemic into an opportunity pivoting their business plan to keep their vision alive. In the fourth grade Layla's cool pops started as an economics class project but led to a business venture between the two. Mhm. Initially we planned on opening up and having regular business hours with Covid 19. It caused us to have to rethink how are we going to go about doing business? And we said, well, curbside pickup makes sense. I believe that curbside pickup is not only convenient but it's fast, it's safe and it's a way for us to make sure that we can maintain the integrity of our products so that we know exactly what we're making and how much we need to make. And so that's one of the things that's really helped us to kind of pivot and move forward during this time. It's definitely a balancing act because I do have to step in and be mom sometimes. So there's some days when they have to come down hard, other times we're laughing and we're joking and we're having a blast just doing what we're doing. It's amazing. I love spending time with my mom. She is just such a good motivator and she continues to push me to be better. I can't wait to keep growing with her because I know she'll always be by my side. Women make up more than 50% of the us population, but their presence across industries remains unequal, women's roles evolve as they continue to break glass ceilings. One such place, women entrepreneurs are putting their own touch on a male dominated field the beer industry, females have a different touch, a different approach. Rhonda Kallman, founder and Ceo of boston Harbor Distillery is making an imprint on the world of domestic spirits as one of the employees at Sam Adams, she wears the badge of first female executive in the craft beer industry. I don't know what it's like to be a man, but I can tell you it's hard being a woman in this business, but Rhonda poured her heart and soul into this company adhering to her personal philosophy, freedom favors the bold, which can be found printed on every label, this sport and what we're doing and being an entrepreneur myself, which to me is freedom and it's bold and our whiskies bold, it all fits together basically what's inside, what's inside that bottle, what's inside this building, What's inside here and here. It's really cool. Like Rhonda Shyla Sheppard, owner of Bow and Arrow Brewery in New Mexico, thought about every aspect of her heritage for the brewery, the logo and the name, which represents strength and protection in her tribe. The three affiliated tribes, the mandan Hidemasa, a recrimination and I think it's important that you really understand the significance of the elements that you're incorporating from the beginning. We've been very thoughtful about incorporating ingredients that were unique to the southwest. These are all examples of how women's roles continue to evolve. In 2021 it was reported that women own 31% of small businesses or franchises in the US. Their companies create jobs in their communities and add economic stability and build financial independence, the different roles and hats that women have to play, they have to be a good mom, a good wife, we're cousins, we're friends, we're coworkers were executive, but when you add women in front of entrepreneur, it takes on a new meaning