Caitlin Clark launches 'Crunch Time' cereal with Hy-Vee

EIGHT NEWS AT NOON. OKAY, SO HOW COOL IS THIS? IOWA’S CAITLIN CLARK NOW HAS HER OWN BRAND OF CEREAL ON HY-VEE SHELVES. CAITLIN’S CRUNCH TIME CEREAL HITS SELECT HY-VEE STORES TODAY FOR A LIMITED TIME. ALL THE PROCEEDS WILL GO TO THE CAITLIN CLARK FOUNDATION, WHICH HELPS YOUNG PEOPLE IN THE STATE

Caitlin Clark's penchant for big shots in big moments has helped Iowa women's basketball win some games just before the buzzer.Now, she's hoping to capitalize on that reputation. Clark, in partnership with Hy-Vee, launched "Crunch Time," a new cereal. See the post below for a photo of the box.Proceeds will go to the Caitlin Clark Foundation, which aims to "uplift and improve the lives of youth and their communities through education, nutrition and sport." Clark has also recently signed deals with major companies like Gatorade and State Farm.The cereal will be available at select Hy-Vee stores starting on Thursday, Jan. 11, according to Clark's post.“It’s really exciting to get your own cereal, and even better when it makes an impact on the community,” Clark said in a news release. “Hy-Vee has been such a great partner and I am really thankful for their support for the Caitlin Clark Foundation.”

DES MOINES, Iowa —

Caitlin Clark's penchant for big shots in big moments has helped Iowa women's basketball win some games just before the buzzer.

Now, she's hoping to capitalize on that reputation.

Clark, in partnership with Hy-Vee, launched "Crunch Time," a new cereal. See the post below for a photo of the box.

Crunch Time 🔥🚨 Catch me on select shelves on January 11th.
All proceeds will benefit the Caitlin Clark Foundation 🫶🏻
— Caitlin Clark (@CaitlinClark22)

Proceeds will go to the Caitlin Clark Foundation, which aims to "uplift and improve the lives of youth and their communities through education, nutrition and sport." Clark has also recently signed deals with major companies like Gatorade and State Farm.

The cereal will be available at select Hy-Vee stores starting on Thursday, Jan. 11, according to Clark's post.

“It’s really exciting to get your own cereal, and even better when it makes an impact on the community,” Clark said in a news release. “Hy-Vee has been such a great partner and I am really thankful for their support for the Caitlin Clark Foundation.”

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