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it's *** cinematic cliche by now. But the new phone books are here and that means two new phone books, one from US West and the other from tele connect also known as telecom USA for the next few weeks, more than 300,000 of each will be delivered to central Iowa homes and businesses. While neither Us West nor telecom will reveal ad revenues from yellow page customers both say business is booming. In fact the competition has created bigger books packed with more features from *** publisher standpoint of the white and yellow pages is that we welcome competition. In the last two years we have noticed *** steady growth in our product and we have added features that makes it the one that gets used this year. Us West has added yellow highlights to white page business numbers. They've also included *** voter registration form telecom has added white highlights to its yellow page ads and is introducing *** complete miniature version of the regular phone book. The shrunken book is aimed at crowded business desks and cellular phone users. Despite the gimmicks, business owners still aren't sure two phone books are better than 12 years ago, we profiled Mark Zimmerman at Felix and Oscar's pizza restaurant at the time. He wasn't wild about buying another yellow page ad in *** new phone book but after *** two year test with *** different number in the US West and tele connect books he found he had little choice. It's *** case where the two books I believe have truly simply fractionalized the market and it's *** case where if you don't put an ad in both, you're gonna lose business and from the standpoint of cost, all you've done is double one of your business expenses. Despite some problems, both the tele connect book and the US West Book are here to stay as long as customers can find *** place to put them Todd Mongol TV eight News.